Dynamism of Beauty Pageantry: The Conceptual Frame of Ghana’s Most Beautiful Pageant
Abstract
In the African continent and for that matter Ghana, little is written or known about beauty pageantry. Viewers for the past 14 years, watch Ghana’s Most Beautiful (GMB) yearly without enough documentation on the relevance of its concept. This article expounds the main concept of the pageant and its possible significance on the Ghanaian society. Descriptive research design was employed to obtain answers to questions regarding its activities. The Population consisted of participants from contestants’ hometowns while the sample was purposively selected according to various stakeholders involved. Research instruments employed were observation, interviews and content analyses. The study revealed that the pageant’s concept did not only align with its focus, but also promoted businesses and adoption of cultural values. It is a yearly event full of educative and brilliant scenes geared towards possible live transformations. It is recommended that GMB continues to evaluate its yearly events to avoid deviation from concept into undesired practices.
Keywords: Dynamism, Beauty Pageantry, Conceptual Frame, Ghana’s Most Beautiful
DOI: 10.7176/RHSS/11-16-06
Publication date:August 31st 2021
![Download the IISTE publication guideline!](https://www.iiste.org/sub/iiste_footer_journal.jpg)
To list your conference here. Please contact the administrator of this platform.
Paper submission email: RHSS@iiste.org
ISSN (Paper)2224-5766 ISSN (Online)2225-0484
Please add our address "contact@iiste.org" into your email contact list.
This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
Copyright © www.iiste.org