OVOP Approach (One Village One Product) in Managing Social Poverty

Endang Murti, Harianto ., Agus Wiyaka, Nunik Hariyani


Social poverty is a classic problem and continues to be a crucial issue that the government must immediately resolve, because it involves the welfare of the lower class. A development strategy that is oriented towards economic growth and productivity has resulted in social inequality and injustice, therefore a development strategy by prioritizing community empowerment, especially rural communities, is expected to increase family income and welfare. The one village one product (OVOP) approach can be an alternative strategy for community economic empowerment because the target of development is the superior product of the village where most of the villagers are engaged in these business activities. Superior village products have specificities and are the development of the local cultural potential of each village, so that they have greater opportunities and access to compete competitively at the local, regional, national, and even international levels. The OVOP approach through fostering more modern business management can encourage a wider network so as to increase business productivity and community welfare.

Keywords: OVOP, empowerment, poverty, welfare

DOI: 10.7176/RHSS/11-18-01

Publication date:September 30th 2021


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ISSN (Paper)2224-5766 ISSN (Online)2225-0484

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