Designing Senipedia.com as an Integrated Digital-Based Startup that Facilitating Access to Information, Communication, and Transactions in Performing Arts Marketing Management

Abstract

The purpose of this paper was to describe “Senipedia.com” as an integrated digital-based performing arts marketing management startup. This digital startup was the result of a design in the form of an Indonesian performing arts encyclopedia startup, including visual identity design, interfaces, information technology systems and marketing businesses. The creation of this startup was motivated by the fact that data on Indonesian performing arts was not yet integrated, it was still scattered in institutional boxes such as at art colleges, the Tourism Office, regional government, activists, and performing arts study centers. This condition made it difficult to find information and transactions. So, it was necessary to design a digital startup that united performing arts data into one easily accessible web. Therefore, this paper described the results of designing digital-based performing arts marketing management to be a solution to the information impasse. Product research and development methods were used in this design. The research data sources consisted of various web and app design tools as well as various Indonesian performing arts from Central Java, West Java, Yogyakarta Special Region, and West Sumatra. The design process was carried out in three stages including the identification and data collection stages, web and app prototyping, and web design testing. This activity resulted in a startup encyclopedia of Indonesian performing arts called Senipedia.com. Senipedia.com as a digital startup in the form of digital-based performing arts marketing management. This startup can be used by various academics, actors, studios, entrepreneurs, investors, and performing arts groups to seek information, communicate, and conduct marketing transactions. The conclusion showed that senipedia.com had proven to be an effective and efficient digital startup for the management of Indonesian performing arts marketing in seeking information, communication and performing arts transactions for art performers.

Keywords: Performing arts, Management, Marketing, Startup, Digital

DOI: 10.7176/RHSS/12-6-03

Publication date:March 31^st 2022