Measuring Strategic Management: Remote Work and Digital Advancements in Post-Covid-19 Era at a Public University in a Developing Economy

Abstract

This research, centred on strategic management within the model of remote work and digitalization, presents findings from a sample of 125 respondents affiliated with a developing economy-based university that is conducted based on a public university. The study aims to identify that in which extent have digitalization and remote work been integrated into the strategic management practices of the public university during the post-Covid-19 period?  And has identified some potential advantages and challenges arising from the convergence of remote work and digitalization, and how can these elements be effectively harnessed to enhance strategic decision-making within the context at Public University. Quantitative data that has been collected from the survey has been analyzed using Smart PLS 4 to determine the extent of integration, perceived advantages, challenges, and effectiveness of remote work and digitalization. The research underscores the evolving landscape of strategic management in the digital age, emphasizing the need for global perspectives, comparative analyses, and qualitative methodologies. By shedding light on this dynamic paradigm shift, the study provides a foundation for further exploration into the intricate interplay between strategy formulation and implementation in an increasingly digitized and remote work-oriented environment. The study acknowledges limitations arising from the specific sample and scope, urging future research endeavors to expand on these dimensions.

Keywords: Strategic management, Remote work, Digitalization, Higher education, Public University, Faculty of Business Studies, technology integration, Covid 19, Developing Economy

DOI: 10.7176/RHSS/14-6-03

Publication date: June 30th 2024