Linkages Between Socio-Cultural Attributes and Success of Women Entrepreneurs

Abstract

The social institutions and culture are important in developing modal personality of individuals. Because individual internalises his/her own culture i.e., norms, values, role expectations through these social institutions. Different scholars have conducted the study on entrepreneurship and entrepreneurial supply by taking into consideration cultural conditions of a society. More the society produces entrepreneurs greater will be the rate of economic development of a country. It means that the supply of entrepreneurs in a society affects the rate of economic development of a country. It is important to understand the influence of the socio-cultural attributes in the achievement of success in an independent entrepreneurial career, the present study was conducted.

Keywords : Entrepreneurship, Attributes, Success