Enterprise Involvement of Women Entrepreneurs

Abstract

Entrepreneurship enhances financial independence and self esteem of women. An attempt is made to discuss enterprising, entrepreneurs and enterprise involvement among the women entrepreneurs in Tuticorin District. The relationship between the degree of enterprise involvement and the performance in enterprise is also analysed to reveal the importance of the enterprise involvement. Totally 300 women entrepreneurs, nearly 13% of total population were selected for primary data collection by adopting simple random sampling method. The reference period of survey was 2010-11. The analysis of chi-square results indicated that the socio, economic profile variables, except caste, type of family and material possession have significant association with entrepreneurship. The entrepreneurs are classified into good and poor performers on the basis of their average return on investment at 8.65 per cent. The good performers are those who secured the percentage above the average return on investment (8.65 per cent) and the poor performers are those who secured the percentage below the average return on investment. It reveals that the good performers have greater source of inspiration and are good in future plans, whereas the poor performers are very weak in the source of inspiration and future plans.

Keywords: women entrepreneurs, enterprise, investment, good performers, future plans.