Examine the Relationship between Internal Marketing & Internal Service Quality in Saudi Public Hospitals

Abstract

This study aims to determine the relationship between internal marketing and internal service quality ( employee’s motivation , employees capabilities development , recruiting appropriate employees , retaining the best employees and effective support system ) of public hospitals working in Riyadh. The study sample consists of 500 customer, and convenience sample is used after pilot study. 

Study results proved that there is no statistical relationship between internal marketing and both of recruiting appropriate employees and retaining the best employees. On the contrary study results proved the positive relationships between internal marketing and internal service quality ( employee’s motivation , employees capabilities development and effective support system) in Saudi public hospitals working in Riyadh .

Based  on the  above mentioned results, a set of necessary recommendations  was formulated to enhance the relationship between internal marketing & internal service quality.

Keywords: Internal marketing , Internal Service Quality , Public Hospitals , KSA .