Hausa Firm Presence and Market Social Structure of Some Selected Grocery Markets in Ibadan and Lagos Metropolis

Abstract

This study examined Hausa firm presence and market social structure of some selected grocery markets in Ibadan and Lagos metropolis. Firm presence depicts the established existence of an individual or group of individuals in a particular place. Whereas market social structure is the combination of norms, value and belief that integrate traders into a single social system and shape their trade activities in the market place. Data were collected through questionnaire and in-depth interviews among grocery traders in one popular market in Ibadan and Lagos. A total of 400 questionnaires were administered and 12 in-depth interviews were conducted. The data collected were subjected to descriptive, content and ethnographic analysis. The finding revealed that Hausa firm presence influenced the market social structure by building their traditional market institution which enhances the social, political and economic development in the market. Also, there is cordial relationship, love and sound trade network among the traders in the selected grocery markets. Therefore, the study recommends the inclusion of laissez faire approach to market structure in order to promote regional integration, unity and development in Nigeria.

Key word: Firm presence, Market Social Structure, Grocery markets, Trade network, Development, Regional Integration