Helping Teens Become Better Drivers

Teen drivers tend to be among the least safe demographic on the roads because of their inexperience and other factors that commonly lead to accidents, like texting while driving and general distracted driving. 

Fewer teens are getting their licenses now than in the past, and some of that may be due to the fear of being on roadways. 

It’s important for teens who are able to do so to get their license because it fosters independence, but it’s just as important that they understand the responsibility of being behind the wheel. 

The following are some of the ways to help a teen become a better, more mindful, and responsible driver. 

Go Over Common Accident Scenarios

One way to help your teen build their driving skills and also be more cognizant of the risks of being behind the wheel is to go over the scenarios that most frequently lead to accidents. 

Not all driving situations carry the same level of risk when compared to one another, so help your teen know when they should be especially mindful. 

For example, T-bone accidents are one of the most common and dangerous types of car accidents. 

A T-bone accident can occur when a vehicle fails to yield when coming through an intersection. 

Drunk driving accidents are, unfortunately, another all-too-common situation. Drunk driving accidents lead to more serious injuries than accidents involving only sober drivers. 

Your teen should understand not just the importance of staying behind the wheel but also avoid the roads during times when people are more likely to be intoxicated, such as late nights and on holidays. 

Another common scenario is left-turn accidents when one vehicle doesn’t use a turn signal and then tries to move across traffic too quickly. 

Make Sure Your Teen Is Truly Ready to Drive

Teens are less likely to get their driver’s licenses now than in the past, and there are different reasons for that, including the availability of rideshare services and digital connections to their friends. 

While getting their license is an important milestone, as a parent, you want to make sure your teen really is developmentally ready to drive. 

It’s okay to wait a little while for a teen to get their license if they’re just not mature enough or lack the sense of responsibility required to be behind the wheel. 

Lead by Example

As a parent, one of the most important things we can do in almost every situation is lead by example. You may not realize it, but your teen is always watching you. 

It may not even be obvious to your teen that they’re doing it, but they are, in fact learning from the example you set. 

If you say one thing and do another as far as driving safety and responsibility, they’re going to pick up on that. 

When you’re behind the wheel, make sure you buckle up right away. Put your phone down and slow down. 

Be Aware When Your Child Is Driving

When your child has his or her license and plans to head out the door, you should make sure you’re managing the details of that trip. That means that your teen tells you their destination when they’ll be home and whether or not someone else is going to be with them. 

You should make sure they seem rested and alert because fatigue behind the wheel can be as dangerous as driving while under the influence of mind-altering substances. 

One of the riskiest things you can let your teen do when it comes to driving is allow them to head out with no destination in mind. New drivers should only drive when they have somewhere to go. Joyriding is never a good idea. 

You can work out a contract or agreement with your teen that they should follow when they get their license as well. 

Initially, regardless of the graduated license guidelines where you live, you should only allow your teen to drive during the daytime. Around half of all deadly accidents involving teens occur at night. 

Don’t let your teen drive on highways without supervision for a set period of time, and you really need to require that your teen only drive solo for a while. 

Keep Your Emotions in Check

Teens are known for big emotions, but you may be adding to those with your strong responses. When you’re teaching your child how to drive, make sure that you’re not yelling or letting your emotions get the best of you. 

Stay calm, and that will help your teen do the same. 

Reward Your Teen for Good Driving Habits

If your teen is working hard to be a responsible driver, make sure that you recognize it and letting them know their efforts aren’t unnoticed. 

For example, one way to reward your teen for good and safe driving habits is to gradually lift the restrictions you might have put on them. 

On the other hand, if you find out your teen is engaging in driving activity that isn’t responsible, maybe you suspend their driving privileges or roll some of them back. 

Keep Driving with Your Teen After They Get Their License

Learning to drive takes well takes time. Even after your teen gets their license, you should still accompany them on the roadways when you can. You can gauge where they’re doing well and where they might need work. 

You should continue having regular practice sessions. 

When you’re doing this, focus on a lot of wide-ranging skills and environments. For example, teach them to have situational awareness and practice scanning for hazards as part of developing defensive driving skills. 

You want your teen to start to develop an intuitive understanding of how to be a good driver, which can only happen over time and with different experiences. The more experiences you can provide your teen behind the wheel while remaining in a controlled environment, the better and have a full understanding of relevant insurance policies. Read this link for more details www.insurancenavy.com/dui-consequences/.

Be gradual with how much freedom you let your teen have when it comes to driving, and look at it as a continual process for them to develop mindfulness and a range of driving skills. 

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Why Adaptive Web Design is More Important than Ever Before

Adaptive, also commonly referred to has responsive, web design is, in essence, the practice of ensuring your site is capable of automatically modifying its layout and usability to suit a wide range of devices. Back in the very early days of websites – you know, when dancing gifs, comic sans, and 3D buttons were all the rage – these sorts of measures didn’t need to be considered; people logged into the web via their boxy, cathode ray tube monitors and sites would simply load up to fill the screen. 

These days, however, times have changed drastically. Consider your own internet habits, even on a day to day basis. You likely browse websites on your phone and your computer, at the very least; you may even log in via a tablet or iPad, too. 

For each of these devices, the screen size and proportions vary drastically, and ensuring that your website is capable of assimilating itself perfectly within an incredibly wide range of devices is essential. 

Adaptive Design is Applicable to Every Type of Business

Try to conceive of a business that is exempt from adaptive design, and you will most likely fail. Even those that have historically operated primarily on computer screens, such as online casino sites, for instance, are now finding that user habits dictate a far more mobile-centric approach. 

A site like this cannot hope to keep you entertained and, more importantly, keep you returning to their site rather than a competitor, without ensuring that, when the time comes for you to transition from PC to mobile, the mechanics and overall design of the site will not skip a beat. 

From e-commerce to gaming, and everything in between, you cannot consider your site beyond the remit of adaptive design. 

Users Don’t Trust Bad Design

Two market your brand online is to exist within one of the most competitive and fickle landscapes imaginable. What’s more, it is risky – not just for you, but for your customers or visitors, too. We all know the red flags of shopping online, and one of those is a bad, dodgy, or hastily thrown together website. 

Ensuring that you are able to demonstrate to users that you have invested the time and attention into your website indicative of a trustworthy brand is, to put it mildly, essential to your ability to thrive online. Consider the fact that almost 90% of shoppers claim they would not return to a website after having a bad experience there. It seems fair to presume that, included under the umbrella of ‘bad experiences’, are times when a website fails to put itself together coherently on a mobile screen, for instance. 

Google Rewards it

The necessity for adaptive design is so ubiquitous now that even Google has revealed that it chooses to reward sites who invest into it. According to a recent statistic, mobile searches consistently account for just over half of all searches – and if your site is ill-equipped to cater to this considerable market, it is unlikely that Google will give you priority on the results pages. 

What this represents is a missed opportunity of titanic proportions for your SEO. Each and every day that you neglect to bring your site’s adaptive design up to code, you are potentially missing out on a considerable amount of visibility,

While it may seem like yet another concern to add to a seemingly endless list of ‘things to do to keep your site functioning’, ensuring that you are on top of adaptive design, and ready to exist on any number of devices, represents one of the most important tasks for your website developers.

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How to Stay Healthy and Stress-Free During Your College Years

Now that you’re in college, the last thing you are concerned about is your health. There are so many new people to meet and adventures to experience, besides you’re still young, what could go wrong, right? Wrong. Due to the simple fact that you are now in college, you need to take your health a bit more seriously than you have in the past. Here are a few quick and easy ways to do just that.

Remember to Wash Your Hands

In these times of mysterious viruses, it is more important than ever to keep your hands clean. Your hands pick up a significant number of germs throughout the day, and by touching your hands to face or other parts of your body, you are exposing yourself to those same germs. While you don’t have to wear mittens to stay alive in college, you should wash your hands on a regular basis, especially coming back from public spaces.

Feeling Stressed? Talk It Out

Stress can cause not only mental issues such as anxiety, but it can slowly break your body down as well if not acknowledged and treated. You may be embarrassed to talk to a doctor in person, but there is really no reason to be. However, if you can’t seem to muster the initiative to visit a doctor’s office, most campuses offer telemedicine appointments, especially with COVID restrictions still in place. If you are feeling physically ill, you can speak with a real doctor about your symptoms and possibly even get a prescription. 

If you are feeling depressed, you can talk about things with a licensed therapist. No matter how you look at it, practicing self care tips for college students is a great way to stay both physically and mentally sound during these unique times. Remember, the better you treat your body, the better your body will treat you, so follow these tips and make sure you are placing taking care of yourself as priority number one.

Watch What You Eat and Drink

This should be obvious, but it is still one of the main reason’s college students fall into ill health. It is very easy to get caught up sustaining yourself on nothing but greasy food and alcohol. However, that is also a sure way to run yourself down and possibly flunk out of school. Try and work in as many fruits and vegetables as you can and keep the beers to a bare minimum. Stay hydrated by drinking plenty of water and you can avoid the brain fog to which so many students fall prey.

Get All of Your Shots

No matter what you may read to the contrary, it is very important that you get all of your vaccinations, including the flu shot. If you qualify to receive it, you should get the COVID-19 vaccine as well. With some vaccinations, you may not be able to hold certain jobs While you are in the telemedicine session with your doctor, ask them if there are other things that you need to take into consideration.

Stop Smoking

The headline pretty much says it all. If you are still a user of tobacco, it is time to quit. This will be one of the most beneficial things that you can do for your body.

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5 Ways to Advance Your Digital Marketing Career

Everyone wants a fulfilling career. If you are a digital marketer, you need to work hard to stand out. Making a successful career as a digital marketer has never been easy, and there are numerous frustrations along the way. However, you’ll get there eventually with some hard work and determination. Below are five tips to help you advance your digital marketing career.

  • Continuous learning

With changing technology trends, continuous education is necessary. A digital marketing leadership graduate certificate on top of your marketing degree cert is a great place to start. Continuous learning equips you with the skills and knowledge you need to serve better. If you want to grow, you must embrace learning. Be sure to take courses from accredited schools to make your resume more professional. If you decide to take an extra course, here are some factors to consider:  

  • Where to take the course
  • The cost of the course
  • The reviews on the school
  • Your availability

  • Keep up with the trends

Staying current on trends helps you become a better marketer. If anything, trends are here to make work easier. When you are up to date, your clients get assurance that you are offering them the right services. You can keep up with digital marketing trends by following blogs, podcasts and following opinion leaders in the industry.

  • Have a strong digital presence

If you cannot market yourself, you will never convince anyone that you can market them. A strong digital presence will help you convince prospective clients that you are the best candidate to market their services or products. Update all your social media pages with decent images. Add strong content and make meaningful posts. Avoid unnecessary comments that may be offensive. You also need to regularly post about your services on your social media. 

  • Personal branding

Personal branding is one way to stand out from the crowd. Grow a personal brand by showcasing your abilities in digital marketing. You do not have to post on every social site available. Find one where you have a great following and use it for your gain. Post consistently, and grow your following as much as you can. Do not forget to engage your audience by answering questions and attending to your inbox and comments. 

  • Understand and make use of data

When you understand data, you can make better decisions. Data analysis can be a hard nut to crack for many. However, you must understand data so you can decide what that means for you and your career. Clients want to see ROI and metrics when they hire you. If you cannot prove that there has been an improvement after campaigns, they will have a hard time keeping you. Learn how to collect and analyze data. Consider taking a short course in data analysis. 

Endnote

You can grow your digital marketing career with the simple steps above. If you want to go further, look for a mentor and network. Everything is always easy when you have the right guidance to see you through.

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What Does The LSAT Score Mean?

If you’re taking any type of test, whether it’s the LSAT, the MCAT, the SAT, or the ACT, it’s very important to break down the criteria and the curve. Knowing how exactly you are scored puts yourself in a strategically well-placed position to succeed. For the purposes of law school applications, the LSAT scores range from 120-180, but it doesn’t tell a simple story of what questions you got right, and what you got wrong. The LSAT score can be broken down in these categories: The Raw Score, the Scaled Score and the Percentile score. We’ll break down what these mean, and what you can do to set yourself up for acceptance to your top schools. 

Your Score Breakdown 

Raw score – This is simply the number of questions you answered correctly on the test. 

Scaled score – This is the number your raw score is converted to. For example if you correctly answered 65 questions right, that would give you a scaled score of 156. For future reference, use a table to see what your scaled score is for various raw scores. 

Percentile score – This is the famous “LSAT curve.” This number shows how well you did relative compared to other test takers over a 3-year period. Take that same raw score of 65, which is a scaled score of 156, this would mean you’re in the 70th percentile. This curve has minor variations over the years, but for the most part it is relatively stable. If a test is particularly hard, the curve might work for you, in that you’re allowed a few more questions wrong while still obtaining a reasonable scaled score and percentile.

Now, you can figure out what is the minimum amount of questions you need to get right in order to achieve your desired scaled score and percentile. Take note that it’s worthwhile to answer every single question, as every question is worth the same amount. Like any standardized tests, there’s no penalty for guessing. You’ll want to answer all of the easy ones first, save the hardest for last, and guess on the ones you truly don’t know the answer to. 

What do I need to get into my top school? 

If you’re interested in the top 10 law schools, the highest median score for 2021 is Yale Law at 173, and the lowest among the top 10 is University of Michigan at 168. Think about how you can get a score at least in the 95th percentile, then think backward; what scaled score range should I target, and how many minimum questions do I always need to get right? Break down what score you desire, what seems attainable based on your prep, and what schools you want to get into. Test tasking is necessary to measure how well you’ve grasped the material. Not everyone is the best test-taker, but anyone can be strategic and realistic. 

What are some good LSAT Resources? 

Here’s a list of excellent, top rated test prep books:  TestMaxPrep’s LSAT Prep course, Kaplan’s LSAT Prep Plus, The Princeton Review’s LSAT Premium Prep, The LSAT Trainer, and 10 Actual Official LSAT Prep Tests

What’s the best model of practicing? 

The LSAT is a test that takes months of preperation, and daily dedication to practice tests. Yes, ultimately, the best way to prepare for a test like this is practice, practice, practice, however, simply taking tests and tallying results isn’t going to suffice. Do an error analysis. Look at every question you got wrong, and assess what your weaknesses are. What types of questions do you tend to get wrong and why? What can you do to strengthen your ability to answer those types of questions? 

Some people are better test-takers than others. It doesn’t take away from your mental capacity to score well, and your intellect. It’s simply a matter of assessing your strengths and weaknesses, and focusing on the weaknesses, and making them strong. If you don’t consider yourself a great test taker, take as many practice tests as you can and really analyze what you’re getting wrong. Do more of those questions, and understand why the content of those questions confuses you more. Consult online community boards, blogs and journals to help you with strengthening those hard questions. The great thing about standardized tests like the LSAT is that there is always a plan of attack to do your best. There are a myriad of online and offline resources at your disposal to help you get your goal score. It’s just a matter of using them efficiently and consistently. 

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Want to Work Abroad? Here Are the Best 3 Degrees to Get You There

Do you envision yourself visiting faraway places? Do you dream of diving into a culture and getting an authentic experience? Imagine yourself chatting in French to an intriguing Canadian at a café in Montreal while watching the snow falling outside the steamy windows. Maybe you would prefer ordering a bagel and lox at an authentic New York deli and feeling like a real city dweller. 

For those with fantasies of traveling the world, a career as a flight attendant or pilot used to be the perfect match. However, with travel being limited and job retrenchments happening at every turn, the outlook for a career in hospitality or tourism is uncertain. This doesn’t mean that you can’t pivot your plans and maintain the same trajectory to maintain your goals of working abroad. If you are always dreaming about going overseas and working abroad, then have a look at our list of the best three degrees to get you there.

Education

Teachers are needed the world over, so getting a degree in education will allow you to work almost anywhere on the planet. Specializing in a particular area will be advantageous when applying for a working visa in your country of choice. This can either be done through a Master’s in Education program or through on-the-job training. Depending on where your passion lies, consider the following specialties:

  • Curriculum development
  • Leadership in education
  • Adult education
  • Elementary education
  • Early learning
  • English as a second language
  • Secondary education
  • Music
  • Art and design
  • Physical education
  • STEM (Science, Technology, Engineering, Math)

A TOEFL (Test of English as a Foreign Language) Certification can also get your foot in the door to get teaching positions, but your options of countries that will accept this qualification for obtaining a working visa will be more limited than if you had a degree.

Engineering

Engineering offers massive scope for being able to work abroad on a contractual or permanent basis. As you become more specialized, you will be able to pick and choose your placements and likely work in some incredibly remote parts of the planet. In addition to earning a fantastic salary, you can have the opportunity to make a lasting impact in the places you work. Examples of engineering specialties where foreign positions are often available include:

  • Petroleum engineering
  • Environmental engineering
  • Industrial engineering
  • Manufacturing engineering
  • Geophysical engineering
  • Biomedical engineering
  • Agricultural engineering
  • Chemical engineering
  • Material engineering

Nursing

Nursing has always been a highly sought-after and versatile profession. It is now possible to do an online study for registered nurses, which can have you working in various fields when combined with practical training. You might see yourself as a care home nurse, live-in nurse, or based in a hospital. You may also wish to specialize in oncology, pediatrics, or tropical health in years to come, depending on where life takes you.

We can’t plan for every possibility in life, but we can work towards our chosen destiny. After all, the difference between a dream and a goal of working abroad is just putting measures in place. A degree in the above fields will open up doors to the world and be a giant leap in the right direction.

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Remote Work: Advantages of Being Freelance Translator

In simple terms, when you start working as a freelance translator or approach the world of being a freelancer for any other field, you become your boss, can maintain a flexible schedule and do not have to sit in the office from nine to five. While it may be challenging for some people to make the switch, which is quite understandable, the translation environment is even more advantageous when it is done remotely. Since you mostly communicate with people who want to have their documents or books translated, you do not have to be physically there as you only have to deliver the final content. 

Here are some freelance translator’s advantages to consider: 

– You Set Your Unique Schedule. While it may seem obvious, starting as a freelance translator, you are not limited to working some typical office hours because you can translate some poems late at night or deliver official documents in the wee hours. Just remember to provide language certificates that will help you to stand out from the rest! Since you can communicate with every person directly, it is much easier to establish good contacts and work according to what your clients require and what you can handle as well. 

– You Can Say “No” to Certain Requests. You do not have to deal with some requests that do not fit your vision or the price offered. As a freelance language expert, you can choose what to avoid and establish a specific client base, which will make you feel comfortable. If you already know more than two languages, you may provide your CV information in several languages and even start learning another language with the best 10 language learning apps. Since you have more free time and communicate with people from all over the world, you can drastically extend your translation services. 

– Work Expandability. Another advantage of being a freelance translator is extending your work hours and managing several tasks at once, which is not possible when you are a part of some translation agency. Still, it doesn’t mean that you cannot approach some of them! Check reviews of translation companies that may be hiring freelancers and learn more about standards and the benchmarks that will take your translation quality to another level. Reading such reviews also helps to find out what is considered “the best” in terms of what you offer! 

– Your Life, Your Rules. The most important factor of working remotely is not dealing with the stress of sitting in some office. You do not have to wake up early and get dressed because you can work right in your bedroom, on your soft bed, sip some coffee, and still meet the deadlines!  Finally, you can advertise yourself with the help of social media and special campaigns! 

 

The Art of Technical Translation

It is not often mentioned since it is quite challenging even for professional translators, yet you have a great advantage as a freelancer when you start with some technical tasks. If you have a relevant background and certificates to handle such translation requests, you are bound to earn a decent salary and make a name for yourself. Just make sure that you learn about the basic requirements for business confidentiality as you sign various agreements, share your existing certificates, and schedule your life the way it works best for you! 

BIO 

Michael loves sharing his knowledge and exploring ways to make work and life easier and more enjoyable. It is a reason why his posts are always fun and accessible. Follow Michael to find inspiration and take your ideas to another level. 

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University Applicants Moving Away From Art and Design Due to Pandemic

Universities throughout the nation are facing a crisis. Hopefully, that crisis begins to fix itself as the pandemic is handled, but things are changing.

The nation is full of young people who want to earn degrees where the jobs are secure, which is leaving some degrees behind like

 Schools that have departments that focus on that are seeing a dramatic drop in enrollments and general interest.

COVID-19 has changed young people’s minds, and college administrators want to help these folks navigate this new direction.

Why is the Art and Design Sector Suffering?

The pandemic has shut down many businesses. People had to isolate themselves from the world and concentrate on the bare necessities and nothing more.

When folks focus on the necessities, people start to see what jobs are truly essential and which ones aren’t. The pandemic made it clear that even grocery store workers and truckers were essential for society.

Regrettably, art and design did not make the cut. No one seems to care about art right now, nor do they care about design. These types of jobs might have looked secure before the pandemic, but now people are seeing that may not be the case.

Students want to feel like they’re investing in careers that’ll last. They want something that’ll support their lifestyles, which is why many are pivoting away from these types of degrees.

Running Towards Security

Students are running towards financial security, and that means medicine, law, and MBAs. Medicine in particular is likely to see a large pool of applicants. The pandemic has helped folks redefine what careers matter. This goes beyond careers that offer financial security.

Folks are also paying attention to the types of jobs that one could look for. Everyone knows doctors and nurses have stepped up during the pandemic. People have fallen in love with these types of careers because they know these folks put their lives on the line.

On top of being able to live a life of dignity, people love to know their job positively contributes to society. This is one reason why the hunger for careers in medicine is going to grow. The problem is it might grow so much that space is going to become limited. This means it’s going to be harder for applicants to get noticed.

Administrators are anticipating the problem by creating roadmaps for applicants that should help them improve their chances. One of the most interesting additions to these road maps is a focus on personal brand.

Yes, administrators think it’s important for applicants to invest in brand identity design to improve their chances. Brand identity has always been a good thing in the business world. Folks would use it to improve their chances of getting noticed by the right employers, but it seems like the same tactic has to be used for university applications.

Careers in law have also seen new interest because they seem like reliable careers to choose from. Applicants are going to have to compete because the list of applicants will likely be pretty big, so they have to pay attention to things like their LSAT score along with their GPA. This is on top of everything else like the personal brand design just mentioned.

Folks who are looking to get into law value it because the law has been pretty important during the pandemic, too. It’s lawyers who are going to help protect workers from some of the issues they’re facing. It’s lawyers who have been helping to fight systemic issues that were only highlighted during the pandemic.

Some students are seeking an MBA right now, and they’re doing so by making sure their GPA and GMAT scores are great. While businesses may be closing right now, the pandemic has also given rise to new businesses.

Students who care about business and can spot opportunities are hungry to get started. When the pandemic is finally handled, a lot of people are going to want to go back out and start spending money. Business-minded people know this and want to capitalize on it. The best way to do that is to get their degrees now so that they’re prepared once the opportunity finally presents itself.

Things have been turned upside down because of the pandemic including education. Some of the trends like the ones mentioned here are easy enough to see, but there are bound to be others that might take some time to take hold. Hopefully, some of this helps students think about the future and what they want to do with their lives.

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4 Ways Businesses Can Reduce Their Water Usage

When you’re running a business, you’re probably hyper-aware of your financial budgets, sales figures and profits, but the amount of water you’re using may not be something that crosses your mind. However, water usage is inherently linked to your business costs and, therefore, your profitability. 

By improving your water efficiency, you can reduce your expenditure, often by a significant amount. As a result, a higher proportion of your turnover can be retained as profit, rather than being used to fund your running costs. With this in mind, take a look at these four ways businesses can reduce their water usage:

1. Track Usage

If you don’t know how much water you’re using, you won’t be able to determine whether you’re reducing your water consumption. A water audit and smart meter are simple yet effective ways to identify how much water your business uses on a regular basis. As well as accessing important data, monitoring water consumption also allows you to identify potential leaks on your premises. This means you can cut your water usage straight away and protect the building from unnecessary damage. 

While you may still be reliant on business water suppliers, tracking your usage will enable you to choose the best tariffs and rates, based on your needs. As a result, you can reduce your costs further and maximise savings. 

2. Install Low Flow Fittings

Standard taps, toilets and showers use a considerable amount of water, but more eco-friendly fittings can easily be installed. Low flow fittings are designed to reduce the amount of water used without impeding the use of facilities. Upgrading your washrooms, taps and toilet facilities with low flow fittings is a relatively minor task, but it’s one that has a big impact. 

3. Plan Landscaping

Many businesses keep their surroundings well-maintained with lawns, shrubs and trees. Although this can create an appealing outdoor area for staff and customers to enjoy, the landscaping decisions you make affect how much water your business uses. Lawns, in particular, require a considerable amount of care and may need to be watered frequently throughout the spring and summer months. 

However, there are many plants which can thrive in the UK with little water. By incorporating these into your landscaping plans, you can naturally reduce water consumption. Similarly, making use of hardscaping can reduce the amount of maintenance and water required. 

4. Harvest Rainwater

Collecting and reusing rainwater is an excellent way to reduce the amount of water you’re paying for. Rain collected via water butts could be used to keep plants and shrubs hydrated, for example. Alternatively, you could install a rainwater harvesting system which will allow water to be collected from flat areas, such as roofs or patios, which is then filtered and stored for future use. This water can be used for a variety of purposes, including toilet flushing or vehicle washing, and will reduce your reliance on water from utility companies.

Becoming More Water Efficient

If you want to reduce your running costs and operate in a more environmentally friendly way, increasing water efficiency is an obvious goal. Many people are surprised at just how easy it is to reduce water usage and how many benefits it can offer. Whether you’re striving to become a green business, or you simply want to increase your profitability, boosting your water efficiency should be a top priority.

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What Does a SEO Specialist Do?

The age of the internet gave way to a lot of new transformations. Today’s customers connect with brands through websites, social media, video, and more. They’re constantly shopping on their smartphones and seeking customer service through apps and online chat widgets. Modern businesses are responding to the age of the internet with the introduction of new services, updated marketing campaigns, and new strategies for reaching their audience. 

The digital landscape has even opened the door to a new era of professionals, focusing on things like how to make the most of your position on search engines like Google. After all, a higher position in the search engine often equates to bigger revenues and better opportunities for companies that can outrank their competition. Today, SEO specialists can be powerful allies for growing companies. 

What are SEO Specialists?

SEO Specialists are responsible for mastering search engine optimization, the strategy that companies use to improve their position on the search engine rankings. To succeed with this methodology, companies need to know how to use keywords to attract the right audience, build their site’s credibility with backlinks, and even produce amazing content to show thought leadership. Experts who specialize in SEO like Granwehr.com identify the techniques, strategies and tactics required to increase the number of visitors to a website and improve a site’s authority. 

These pros can generate more traffic for companies, which also leads to a better chance of increased conversions. At the same time, an effective campaign in the search landscape can also lead to better reputations for brands. There are different kinds of expert in this arena, but most of them know how to deal with programming so that they can ensure websites are accessible as possible for customers. These employees also know how to write original content for brands, run advertising campaigns to increase revenue, and make technical recommendations to developers. 

Could You Succeed in This Role?

The company or client you work with in this industry will often dictate how technical your job actually is. Some companies rely on their SEO specialist to deal with things like keyword strategies and creating content, but they hire other people to handle user experience updates to the website coding, and work with developers. You might also find that working with some companies requires you to branch out from focusing on the company’s website and search results. 

Many professionals who start off in the world of SEO end up working on things like social media and email marketing campaigns too. They might help to write content for guest blogs so that companies can earn backlinks or assist with creating content plans for things like videos and podcasts. There’s no one kind of person who’s more likely to succeed in a job like this one. However, if you’re planning on taking this route, it’s worth remembering that you’ll need to be committed to constant learning. With algorithms and trends changing all the time, failing to stay ahead of the curve could quickly mean that your search strategies become irrelevant.

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