UX, or ‘User Experience,’ has emerged as one of the biggest buzzwords in the digital industry. It might only be two letters, but this phrase has a large scope. UX includes all the factors that determine how accessible, usable, and efficient your website is – and it’s vital to have good UX if you want your page to succeed.
From the colour of your text to the layout of your content, every decision you make about your website’s design will impact your users. It’s an overwhelming thought, especially if you’ve only recently started your digital journey. So how exactly can you boost the UX of your site?
If you’re setting up a webpage for an upcoming conference, this post will suggest three ways to improve UX and build a web page your event attendees will love. Whether you choose to hire developers or go it alone, these tips will help you bring real value to your organization.
Map Out Your User Journey
Start by asking yourself a crucial question: What’s the purpose of your website? Every page has a goal, whether it’s setting up a registration portal, providing updates on conference proceedings, or learning more about your organization.
Once you’ve decided on your goal, make sure that every aspect of your website design funnels site visitors towards it. For this, you need to put yourself in your users’ shoes. As someone who has never seen this site before, how would you navigate it? And which features encourage you to click through to other pages?
An excellent way to visualise this is by drawing up a flow chart that represents your user journey. This map will help you to illustrate the choices you need your conference attendees to make.
Make Your Website More Accessible
To help your site reach as many people as possible, you need to make sure it’s accessible to everyone. If your site doesn’t cater to others’ needs, you’ll be people off from using your site – and it’s you who will feel the lack of their patronage.
From physical impairments to dyslexia, many factors can make it difficult for people to use inaccessible sites. Millions of people rely on assistive technologies such as screen readers or alternative keyboards when browsing the web. If you haven’t optimised your site to complement these technologies, users may be unable to read your content.
Thankfully, there are ways to make your site more accessible:
- Make sure a person can navigate your site using a keyboard. Many people don’t use a mouse or touchpad and instead move around web pages via the buttons on their board.
- Add Alt Text to your images. These act as inbuilt captions and should clearly describe the content of the picture, so that screen readers can recognise the text and relay it to the user.
- Choose your colour scheme carefully. Besides helping people with visual impairments, this also takes into account different computer screens, which can display colours differently.
Install a Tracking Software
Tracking software acts as a virtual heat map to understand how users interact with your site. Different software works in different ways, but they generally show you where your users are clicking and how long they spend on each page. This tool is invaluable for understanding what design features are working and which might need more work.
If you’re building a website for your next conference, try these tips today to boost your UX and bring value to more people than ever.