Vol 44 (2018) Journal of Marketing and Consumer Research

Vol 44 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Analyzing Relationship Between Corporate Social Responsibility and Customer Loyalty for Beverage Consumers: A Case Study PDF
Muhammad Nazam 1-7
The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products PDF
Lamesgin Ayele Tizazu 8-17
Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone PDF
Bizualem Assefa Gashaw 18-28
How A Born Global Firm Does Its International Marketing Through Social Media PDF
Anayat Ali 29-37
Factors Affecting Consumers’ Attitudes Towards SMS Advertising PDF
Abdelrahim Qousa, Rushdy Wady 38-47
Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi PDF
Justus M Munyoki, Lydia Kerubo Mwai 48-57
The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product PDF
Heni Iswati 58-73
Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka PDF
Pavithra S 74-80
Corporate Social Responsibility in Purchasing and Firm Performance PDF
Chompunoot Duangjan 81-85

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

IISTE News

, , , ,

Vol 12 (2015) Journal of Marketing and Consumer Research

Vol 12 (2015)

Table of Contents

Articles

Journal Coverpage PDF
Journal Editor
Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers PDF
Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas 1-13
Drug Use and Sources of Drug Information among Secondary School Students in Imo State, Nigeria PDF
Cajetan I. Ilo, Ignatius O. Nwimo, Chinagorom Onwunaka 14-18
Antecedents of Consumers’ Behavior towards Halal Food among Jordanian Customers: A Structural Equation Modeling (SEM) Approach PDF
Firas Jamil Al- Otoum, Rawan.S. Nimri 19-25
The Influential Factors of Strategic Thinking at the Organizational Level PDF
SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA 26-35
Impact of Brand Extension and Brand Image on Brand Equity PDF
Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal 36-41
Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) PDF
Fatima sajjad 42-46
Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S PDF
Sajid Iqbal 47-49
Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria PDF
Bankole, B.O., Dada Toyin, Jegede, A.O 50-54
Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia PDF
Samreen Agha Mariam Saeed 55-66
Impact of Brand Awareness and Loyalty on Brand Equity PDF
Muhammad Asif 67-72
Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas) PDF
Negar Mesbahi Jahromi, Marzieyh Adibzadeh Sakineh Nakhae 73-87
Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand PDF
Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker 88-99
The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan PDF
Muhammad Ibrar 100-105
The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies PDF
Nour Qtaishat 106-110
Assessment of Marketing Livestock and Meat in Hawassa Southern Ethiopia PDF
Tsegay Lijalem Mohammed Beyan, Sandip Banerjee 111-117

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

IISTE News

, ,