Vol 16 (2015) Journal of Marketing and Consumer Research

Vol 16 (2015)

Table of Contents

Articles

An Examination of the Impact of Sources of Information on Consumer Preference for New Durable Electronic Goods in Kano Metropolis PDF
Bamidele A. Adepoju, Akinsola Folasade Joan 1-11
Impact of Celebrity Endorsement on Consumer Buying Behavior PDF
Rizwan Raheem Ahmed, Sumeet Kumar Seedani, Manoj Kumar Ahuja, Sagar Kumar Paryani 12-20
Demand Estimation and Forecasting for DALDA Banaspati in Pakistan: An Empirical Analysis from Multan District PDF
Muhammad Yasir Shahzad, Javed Iqbal, Marriyem Ali Noor, Anum Choudary 21-26
Dealing with Modern Market Poor Housewife Response in the Presence of Supermarkets and Malls in Madiun and the Surrounding Area PDF
FX Sri Sadewo, Sudarmiani ., Parji . 27-34
Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi PDF
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto, Muhammad Mubin 35-42
Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour PDF
Bahram Kheiri, Masoud lajevardi, Mehdi Mohsenipoor Golmaghani, Sina Fakharmanesh 43-48
The Impact of Personal Characteristics on Consumer’s Purchase of Innovative Durable Electronics Products in Kano Metropolis PDF
Bamidele A. Adepoju, Akinsola Folasade Joan 49-58
Impact of the Product Packaging on the Consumer Buying Behavior PDF
Muhammad Amin, Muhammad Imran, Nasir Abbas, Urfa Rauf 59-64
Analysis of the Effectiveness of SMS Marketing by Mobile Companies: A Case Study of Telecom Sector in Southern Punjab-Pakistan PDF
DrAbdul Ghafoor Awan, Syed Sibtul Hassan 65-71
Exploring the Barriers towards the Adoption of Credit Cards Usage in Pakistan PDF
Syed Faheem Hasan Bukhari, Zoya Ashraf, Samad Ali Qureshi 72-82
Promotion-Focused Inclinations and University Academic Staff Patronage of Deposit Money Banks in Rivers State PDF
Nwulu, Chinyere Stella, Asiegbu, Ikechukwu 83-96
An analysis of compulsive buying behavior: Questioning the role of marketing campaigns PDF
Moin Ahmed Moon, Hassan Rasool, Saman Attiq 97-101

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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Vol 8 (2015) Journal of Marketing and Consumer Research

Vol 8 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Marketing Efficiency and Spatial Co-Integration of Rohu (Labeo Rohita) Fish in Some Selected Areas of Bangladesh PDF
M. I. Omar U. A. Janifa, S. A. Sabur M. Moniruzzaman, S. Haque 1-13
Modern Trends in Commercial Dispute Resolution through Arbitration in Nigeria: Prospects and Constraints PDF
Abubakar M. Sani 14-20
The Impact of Service Quality on Consumer Perceived Value in Medical Clinics PDF
Kumaradeepan, Sivanenthira, S 21-26
Traditional Chicken Production System and Marketing in Ethiopia: A review PDF
Aleme Asresie, Mitiku Eshetu 27-34
Market Structure and Chain Analysis of Haricot Bean (Phaseolus Vulgaris L.) PDF
Hunegnaw Amare Tesfaw 35-43
The Skills in Demand: A Case of Chamba District in Himachal Padesh PDF
Kumar Yogesh 44-52
A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India PDF
Pradyut V. Hande, Debleena Ghosh, Atin Govil 53-58
Valuing Community Based Forest Landscapes Restoration: Bivariate Probit Analysis for Degraded Forest Lands in North Western Ethiopia PDF
Yalfal Temesgen 59-63
The Impact of Augmented Reality on E-Commerce PDF
R. Shanthi 64-73
Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi PDF
Francis Ofunya Afande 74-86
Influence of Corporate Social Responsibility on Customer Choice: A Survey of Selected Commercial Banks in Nairobi PDF
Francis Ofunya Afande 87-110
Factors that Influence Organizational Transformation: A Case of Life Insurance Companies in Kenya PDF
Francis Ofunya Afande 111-142

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

IISTE News

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