Vol 11 (2015) Journal of Marketing and Consumer Research

Vol 11 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya PDF
Francis Ofunya Afande, Kang’arua John 1-13
Market Segmentation by Commercial Banks in Kenya PDF
Francis Ofunya Afande 14-34
An Investigation into the Value of Street Vending in Nigeria: A Case of Lagos State PDF
Friday Osemenshan Anetor 35-40
Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District PDF
Francis Ofunya Afande 41-63
Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank PDF
Francis Ofunya Afande, Mathenge Paul Maina 64-91
Analyzing Customers’ Perception of Service Quality of Ghanaian Telecommunication Industry PDF
Dwumfour Abdullai, Wolali Ametepe, Nana Kofi Annan 92-98
Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu 99-107
Impact of Personal Branding on Career Development in Pakistan PDF
Anum Fatima, Ali Arslan Zaki 108-118
Content Analysis of Award Winning Advertisements: Search for More Creative Elements PDF
Ali Arslan Zaki, Anum Fatima 119-131
Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms PDF
Francis Ofunya Afande 132-153
The Impact of Demography upon the Employees’ Self-Esteem PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif 154-161
Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa PDF
Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique 162-166
Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success PDF
Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif 167-170
Measuring the Factors Influencing the Consumers’ Attitude on Selecting International Beauty Soaps: An Investigation in Bangladesh Market PDF
Mustafa Manir Chowdhury 171-179
Sales Integration and Business Performance in the Telecommunication Industry in Nigeria PDF
Didia J. U. D, N. Gladson Nwokah 180-189
An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya PDF
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne 190-202

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451