Vol 15 (2015)
Table of Contents
Articles
Journal Coverpage | |
Journal Editor |
Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment | |
Aigbomian, Sunny Ewan, Oboro, Oghenero Godday | 1-4 |
Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach | |
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim | 5-15 |
Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) | |
Ahsan Jamal Baig | 16-33 |
Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria | |
F.U. Agbo, B.B. Usoroh | 63-70 |
Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies | |
Ghaleb M. Al-Bostanji | 71-81 |
Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant | |
Neeraj Mathur Archi Mathur | 82-86 |
Destination Brand Equity in Tourism Context: Evidence on Iran | |
Masoud lajevardi | 87-102 |
Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry | |
Mohamed Atteia Sayed | 103-112 |
Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan | |
Muhammad Naeem | 113-120 |
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior | |
Moin Ahmed Moon | 121-131 |
Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India | |
K. Pongiannan S. Sivaneshwaran | 132-140 |
Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones | |
Salma Bibi | 141-153 |
Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan | |
Faheem Ahmed | 154-159 |
Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). | |
Rana Muhammad Shahid Yaqub | 160-173 |
Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention | |
Waqas Mehmood Waqas Mehmood | 174-186 |
Explication of the need for developing Marketing Function of Professional Service Organizations | |
Jonas Ekow Yankah, Donald Kwabena Dadzie | 187-195 |
Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya | |
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. | 196-207 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451