Vol 17 (2015)

Table of Contents

Articles

Advertisement for Communication Effecting Consumer Behavior	PDF
Uma Shankar Singh, Osman Sahin	1-11

Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi	PDF
Javeria Aslam, Samreen Lodhi	12-19

Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran)	PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie	20-31

Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan	PDF
HIRA ASHFAQ	32-41

Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria	PDF
EBITU, EZEKIEL TOM	42-48

Investigating Relationship between Brand Image, Price Discount and Purchase Intention	PDF
Farshad Faezy Razy, Masoud Lajevardi	49-56

Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model	PDF
Ali Faez, Masoud Lajevardi	57-64

Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan	PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar	65-79

Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi	PDF
Uzma Naz Samreen Lohdi	80-87

The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach	PDF
Ahmad Khaldi	88-97

Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability	PDF
Masoud lajevardi, Ali Faez	98-106

The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010)	PDF
M.D. Imobighe	107-112

Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices	PDF
Ojo J. F., Ayoola F.J	113-133

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451