Vol 24 (2016)
Table of Contents
Articles
Journal Cover Page | |
Journal Editor |
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth | |
Ahmad Bilal Khilji | 1-7 |
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar | |
Faizan Ur Rehamn | 8-24 |
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration | |
Mulugeta Girma | 25-33 |
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh | |
Mohammad Muzahidul Islam, Jian Xiaoying | 34-40 |
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia | |
Amistu K | 41-47 |
Brand Extensions and Different Types of Consumer Attitude | |
Hamid reza saedi | 48-56 |
Measuring E-Service Quality from the Customers’ Perspective: An Empirical Study on Banking Services | |
Masoud Askari | 57-68 |
Sri Lankan Consumer Attitudes towards Healthy Meals | |
Nisha Anupama Jayasuriya | 69-79 |
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region | |
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele | 80-85 |
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry | |
Peary Kilei, Jane Omwenga, Mike Iravo | 86-96 |
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya | |
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo | 97-111 |
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya’s Banking Sector | |
Benedict Mutuku, Mike Iravo, Jane Omwenga | 112-124 |
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria | |
RUTH HARUNA WAZIS, AITIYA WAZIS | 125-130 |
A prospective study of research centers at the University of Baghdad | |
Wesal Abdullah Hussein | 131-135 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451