Vol 57 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Analysis Marketing Behavior of Honey in Oromia Regional State, Ethiopia | |
| Ajabush Dafar | 1-13 |
| Entrepreneurship and Market Orientation: Mindset of Indigenous Community | |
| Westim Ratang, Jhon Urasti Blesia | 14-21 |
| Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review | |
| Amer Alsalhi, Syed Shah Alam, Fazli Idris | 22-32 |
| Resource Schedule of Concrete Fish Pond Construction Using Network Analysis | |
| Akomolafe A. A. | 33-43 |
| The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia | |
| Janfry Sihite | 44-50 |
| Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking | |
| Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh | 51-57 |
Vol 58 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City | |
| Alemu Getahun | 1-15 |
| Commercialization of Smallholder Pulse Producers in East Gojjam Zone, Ethiopia | |
| Assefa Tilahun | 16-24 |
| The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia | |
| Gebergziaher G. Gebremicael | 25-35 |
| Profitability and Marketing Efficiency of Smoked Fish: An Empirical Evidence from Ondo State, Nigeria | |
| Taiwo Adedeji, Foluso Osundare, Abiodun Ajiboye | 36-42 |
| Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry | |
| Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila | 43-50 |
| Camel Milk Value Chain in Kenya: A Review | |
| Tura Isako, Victoria Kimindu | 51-64 |
Vol 59 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges | |
| Amanuel Ayele | 1-8 |
| Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 | |
| Gebre-Egziabher Fentahun | 9-14 |
| Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy | |
| Rui Li, Gilles Paché, Carole Poirel | 15-25 |
| The Attributes of The Bread Store. A Case Study @BreadtalkIndo | |
| Arissetyanto Nugroho | 26-31 |
| The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. | |
| Arissetyanto Nugroho | 32-36 |
| Analysis of Destination Image, Tourism Object, and Infrastructure Effect on Tourism Visiting Intention to Wamena (A Case Study of Tourism Development Planning in Wamena) | |
| Tine Yuliantini, Deden Kurniawan, Dadan Ramdani | 37-46 |
Vol 60 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia | |
| Bewunetu Zewude | 1-8 |
| The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior | |
| Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi | 9-17 |
| Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective | |
| Yahya Manna | 18-29 |
| An Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya | |
| Wacira Ann Wambui, Peter Mwaura, John Tanui | 30-39 |
| The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior | |
| Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi | 56-65 |
Vol 61 (2019)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana | |
| Godfred Bugyei | 1-8 |
| The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) | |
| Yilma Geletu | 9-15 |
| Recognizing the Islamic Banking Consumer Behaviour from the Perspective of Product Knowledge, Brand Awareness and Attitude | |
| Dudi Permana | 16-22 |
| An Integration of Indonesian Market for Gree Coffee: A Review from Exported and Imported Market Outlook on the Major Exported Countries | |
| Agustina S. Mori Muzendi, Rina Oktaviani, Dedi Budiman Hakim | 23-32 |
| Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love | |
| Muhammad Asif Khan | 33-45 |