Art Exhibition as Advert Promo and Facilitator for Artistic Production in Colleges and Universities

Abstract

This paper presents Art Exhibition as an Advertising medium for the sale of artworks apart from its aesthetic and entertainment value to which it is often been put in contemporary society. It is however observed that a number of budding artists in colleges and universities and even a number of professional artists scarcely know the skills involved, the chemistry and what it takes to undertake a major and successful exhibition that could possibly bring them to limelight. It is on this backdrop that the writer seeks to showcase Art Exhibition as a veritable medium in the educational setting particularly for students in the visual arts scene and practicing artists in society to eke a living from the business of Art Exhibition, particularly, during this period of global economic recession. Through a review of a number of literatures and personal involvement in this unique subject matter, a number of issues were discussed and highlighted. They include, what Art Exhibition means, the social perspectives of Curating Art Shows, and the Conventional Art Exhibition Format. Others are Art Gallery/Studio Operations, Preservation Issues of Exhibited Art works and the Facilities for the Art Studio that will create enabling environment for optimal artistic production. It is found out that Art Exhibition demands constant planning, thinking, dreaming, organizing, adapting, researching, experimenting, motivating, evaluating and resource-building. It is thus a marketing tool for the exposition of the works of art in society.

Keywords: Art Exhibition, Advertising, facilitator, Artistic Production, Marketing tool, Preservation.