Beauty Appearance of Indonesian Women in Televison Media

Abstract

The beauty of the woman is form a stereotype, women are also often referred to as connective descent, gentle, graceful, a good cook, more emotional, less physically strong, agile, motherhood, spoiled, no reasoning, dependent, passive, weak, timid, portrayed as sexual objects, with emphasis on a beatifull figure. Discourse beauty and femininity of women can not be separated from the construction of a patriarchal culture that gave power to men to provide for recognition of women's femininity on the one hand, and women are always looking for the recognition of male femininity.Using a socio-cultural approach, the authors will examine beauty appearnce of Indonesian women which influenced by socio-cultural background that developed in Indonesia. Beauty trend women are generally more influenced by the socio-cultural background of a society. That’s factor influence social and cultural change in Indonesia women will also be examined primarily concerned with changes in women's attitudes, the emancipation of women, the development of technology, and the influence of western culture against the culture of Indonesian women.Trend deconstructed female beauty through the mass media today, especially in television media. Women should knows that every women has its own uniqueness. Because the television media had been dictating our consciousness both individually and collectively on lifestyle, as well as the meaning of social and cultural values.

Keywords: Beauty, Women, Television