Impact of Corporate Social Responsibility on Brand Image: A Study on Telecom Brands

Abstract

In recent years, corporate social responsibility has gained much attention of researcher and professionals. A number of studies have been conducted to determine the impact of corporate social responsibility on different dimensions of organizations that includes investment, corporate image, sales and corporate branding. In Pakistan, only MNCs are implementing the concept of corporate social responsibility. In recent study, the impact of corporate social responsibility on brand image determined by using the advance econometric techniques. Brand image consists of all associations in the mind of consumers of that brand. Brand image is considered the basic and significant important part of brand equity. The findings of study support the positive effect of corporate social responsibilities. The findings are also helpful for professionals and researchers.

Keywords: Economic Responsibility, Legal Responsibility, Ethical Responsibility, Philanthropic Responsibility, Brand Image, Telecom