Impact of Socio-Economic Factors of Investor Perception: A Case of Mutual Funds Association of Pakistan

Abstract

The current study aims to investigate the impact of socio economic factors towards investor’s perception regarding mutual funds. The data of the study is obtained by primary source – questionnaire. While, the judgmental and connivance sampling techniques are used. Moreover, descriptive statistics reliability analyses and frequency tests are executed to check the relationship of variables. Thus, the study found the significant results of investor’s perception towards mutual funds of Pakistan.

Keywords: Investor perception, Mutual Funds, Reliability Analyses,, Descriptive Analyses, Socio-economic Factors. Judgmental Sampling, Convenience Sampling, Primary Data.