Elements of Production Planning for Goods and Services

Abstract

A key decision involved the brand name. One approach was to give the product a totally new name. Top management wanted to be able to use the same brand name in different countries around the world. Packaging decision was also important. Most goods need some packaging, and both goods and serves should be branded. A successful marketer wants to be sure that satisfied customers know what to ask for the next time. The strategy planning of producers and middlemen who make this product decisions. There are many decisions related to the product area. When we start by looking at how customers see a firm's product. Then we will talk about product classes to help you better understanding marketing strategy planning. Thus goods producers may be far away from the customer, but service providers often work in the customer’s presence. This paper is focus on elements of product planning for goods and services.