GMG Airlines in Bangladesh Decided to Fold Wings: Is It the Solution?

Abstract

The prime objective of this case study is to examine the recent crisis going on in the GMG airlines in Bangladesh. The study analyzes air-business related information particularly for the case of the GMG airlines. It includes SWOT analysis and also provides the possible solution for tackling the crisis.  The findings of the study indicate that proper marketing strategies and identification of the voice of passengers through service quality dimensions can be possible to be revived in the market.

Keywords: GMG Airlines, SWOT, Marketing strategies