Building Marketing Managerial Competences Through Emotional Intelligence

Abstract

The purpose of this chapter is to build marketing managerial competences model through emotional intelligence. A 32-item questionnaire was developed and 215 corporate organizations in Nigeria were selected as sample for this study. Hand delivery survey was conducted from key informants in the organizations. The results of the study validated the research instruments and found a strong association between emotional intelligence and marketing managerial competences of corporate organizations in Nigeria. The main finding is that emotional intelligence leads to marketing managerial competences. This paper reinforces confidence on how marketing managerial competences can be built and developed through managers’ emotional intelligence.

Keywords: Emotional-intelligence, Marketing, Management, Competence, Nigeria