Effect of advertisement on individual

Abstract

Purpose: the purpose of study is measure the effect of advertisement on individual by discusses the variables such as technology, brand endorsement toward advisement, social attitude toward advisement, revenue and efficiency.

Design/methodology/approach: Being descriptive study, survey method was adopted for data collection to find out the factors. A sample of 126 individuals of Bahawalpur was selected for the survey. Data was analyzed by using Cronbach?s Alpha, correlation and regression in SPSS software.

Originality/value – The paper reveals there exist relationship between effect of advertisement on individual and factors affecting the individuals.

Keywords:  brand endorsement, social attitudes, technology, revenue and efficiency.