Study of Information Generating Linguistic Features in Online Brands of Pakistani Fashion Blogs

Abstract

This research studies the function of language of online university prospectuses through 1st dimension, i.e.,involved versus informational production, of multidimensional analysis modeled by Biber (1988). A corpusbased methodology is used. Corpus has been collected from Online Pakistani fashion brand’s blogs, and fashion blogs of male and female categories having their two products clothes and shoes were selected. Multidimensional tagger (v 1.0) is used to tag andanalyze the data. Scores and co-occurrences of linguistic features are calculated quantitatively and are interpretedqualitatively through 1st dimension of multidimensional analysis. The results show that onlinefashion blogs fall in the category of informational production. Among two categories of shoes and clothes of male and female, blogs on male clothes were extremely informational as compared to the blogs of female clothes, in the same way blogs on female shoes are more informational as compared to male shoes. Among all categories blogs on male clothes are extremely informational due to the excessive use of nouns, adjectives and preposition etc. Highly informational text indicates that blogs were written with keen interest and care.

Keywords: Online fashion blogs, Brands, Multidimensional analysis, Corpus, Co-occurrence of linguisticfeatures, Informational features, involved features