Social Media and TV: A Preliminary Review of Interaction

Abstract

This paper review the role of social media and social networks sites in promoting social TV as a new emerging platform for people who tend to socialize around TV shows and programmes . Social media which are used in connection with television, have made TV watching experience much more interactive and social than before. Thanks to social media and social networks, television has gradually become a driving force for social interaction among the viewers. On social TV platform, people use social media networks to be more interactive in their online communications including sharing, posting comments, putting like and dislikes under TV related posts, or tagging and recommending  certain TV shows to their friends and families via social media platform. All these facilities, innovations and activities can be taken into consideration as a new emerging television viewing habit. In this article researchers evaluated different opportunities and possibilities that social media offer to TV content creators and broadcasters as well as TV users and viewers. The findings of paper indicate that social media facilitate television viewer to socialize and interact around TV content in deferent conditions. 

Keywords: Interaction, social media, social TV, television