Audience of TV Newscasts and its Main Characteristics

Abstract

The article is devoted to the research of audience of Kazakhstan channels. Television Audience Measurement is the specialized branch of media research, dedicated to quantifying (size) and qualifying (characteristics) this detailed television audience information. «31 channel» and «KTK» channel were selected for the study. This study attempts to give a wide description of audiences’ characteristics which are distinguished by many sociological, psychological, economical and demographical features.

Audience research can be used as a means of maximizing the effectiveness of public campaign, and of improving and enhancing education and information for effective democracy and good government. Audience research is a means of providing essential information to aid the creative process of programme making. It can be used as a means of maximizing the efficient and cost-effective se of limited resources. And it can be used to test if the objectives of any educational or informational campaign have been successful.

10 years of experience working in television industry as a journalist and TV producer gives me the great opportunity to study this problem from the inside. Unfortunately, news editors of studied channels do not pay enough attention to the information about TV audience, because they have focused only on the content of TV products. We are sure, that the results of this research contribute to more effective interaction between channels and their audience and

Keywords: audience, television, channel, newscast, broadcast, rating, news, viewer.