Internationalization Strategy of Nigerian Banks
Abstract
Internationalization is an integral part of diversification and growth strategy. Some banks in Nigeria are now exploring internationalization. To enable the concept achieve its purpose, it must be predicated on an appropriate/ related competitive strategy. The selected competitive strategy must be guided by a suitable business case. As a result of limited resources and core competencies, Nigerian banks should further their growth through internationalization with a differentiated focus strategy.
Keywords: Banking, Internationalization, Sustainable competitive advantage, Business case, Returns on Investment.
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ISSN (Paper)2222-1697 ISSN (Online)2222-2847
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