The Role of Television in Sports Development in Nigeria

Abstract

Sports as a collected term, represents one important area of national life which most nations of the world continue to emphasize. Such countries use it to project their image. Flowing from this fact, there is, therefore, the need to develop the area as a way of integrating a country into the global nexus. Sports development involves the mass media which contribute to this development in a number of ways. This paper focuses, particularly on Nigerian television and its role in sports development in Nigeria. The paper finds that the medium has failed to adequately perform its role in this regard. The paper thus suggests a new role for Nigerian television and suggests ways of performing this role.

Keywords: sports, development, television.