Conceptualizing Concepts: A New Approach to Industrial Design

Abstract

This paper discusses the role of conceptualization of concepts in proffering solution to design needs of consumers. It looks at the role mind plays in initiating creativity which spurs concept generation. We adapt the theoretical framework of Amabile which recognizes knowledge, creative thinking and motivation as the three integrated components that spur creativity. We also acknowledge that concept generation is burnt out of design needs of consumers which give us leverage to review some of the literatures on industrial design thereby establish definition that best fit into this paper. We also look at how computer aided design (CAD) has revolutionized design within the context of industrial design in the area of metal/jewelry design, graphic design and ceramic design.

Keywords: concepts, concept generation, creativity, industrial design.