Visualization Change of Symbol Tradition in Pelinggih Form as Process of Today’s Visual Communication in Bali

Abstract

The phenomenon of cultural change is the result of the process of shifting, reduction and addition of cultural system element due to interaction process with environment. In Bali occurred the visualization change phenomenon of symbol tradition in the pelinggih form. Its physical form changed, outside the form that has local identity of Bali, but its essential function as a place of worship did not change. Society in Bali can accept such phenomenon in today’s social life, as process of interaction and communication that became the identity of cultural heritage.Through qualitative research that is interpretative, regarding the process of interaction and communication that can be the identity of cultural heritage, it is tried to be understood a 'creative process' outside 'the context of self' in communicating the message through visual communication media. From this research it can be stated that the visual form of pelinggih is not only the result of the expression concerning of beauty but also an effort to communicate the message that contains elements of cultural system acculturation of today’s society to interact with the surrounding social environment. The understanding of visual concept change of symbol tradition can prevent shift of meaning and function and be able to deepen the understanding of the 'self-concept' of community in Bali.

Keywords: Symbol Tradition, Visual Change, Communication Process, Cultural Identity of Bali