Consumers Attention and Interactivity towards Online Visual Advertisements: The Graphic Designers’ Peremptory Challenges.

Abstract

Although new media graphic design is relatively new in Nigeria, compared to advertising, their scale, scope and immediacy have increased substantially with the diffusion of new technologies like mobile network, cable television and the Internet.  This rapid development of information and communication technologies has enabled easy and rapid interaction between the graphic designer, advertiser and consumer. As a result, designers and advertisers are increasingly relying on various modes of interactive technology in new media to advertise and promote their products and services in Nigeria, thus, forcing the traditional design and advertising practices into relative obsolesce. In studying new media graphic design and advertising, this paper appraises online ads in Nigeria to highlight how designers and advertisers can effectively deliver messages to targeted audience.  The major new media ad formats and their peculiar advantages over the traditional media are equally highlighted in the context of current design and advertising trend in general.

Keywords: New Media, Graphics Design Formats, Advertising Trend, Online Advertising.