Assessment of Animation Application for Development Communication in Selected TV Stations in Lagos State, Nigeria

Abstract

Animation has over the years being a medium of creating comical or humorous expression basically to entertain. However, in recent years, particularly in Nigeria from the years 2000s, animation has also been an essential medium for disseminating important information. Nevertheless, a pilot study conducted by the researcher among some selected TV stations in Lagos State, Nigeria revealed that most of the animation featured are targeted at entertainment. The researcher therefore went further to carry out an in-depth study to investigate the usage and nature of animation programme aired by some selected TV stations in Lagos state. In this research, survey method was used in analysing all the objectives by making use of descriptive statistics including frequencies, percentages, mean and standard deviation. On the extent of application of animation for development communication in selected TV stations, it has been observed from the findings that the time and frequency of featuring animation in programmes aimed at development communication by the TV stations are grossly inadequate. This is so, in view of the fact that sufficient time may be needed to impact TV viewers positively when airing programmes that feature animations. This revealed that educative and informative programmes still need some level of attention in view of their importance to the society. The study therefore recommends that the use of animation in various TV programmes, most especially for purposeful informative and educative programmes should be highly encouraged for better results, more programmes with good story lines aimed consciously at development communication with rich animation content should be introduced by the TV stations in Nigeria.

Keywords: Development Communication, Computer Animation, Television Broadcast, Social Change Tool, Diffusion Model, Participatory Model

DOI: 10.7176/ADS/82-02

Publication date:May 31^st 2020