Investigation of the Font Composition in Billboard Design in Ilorin Metropolis

Abstract

Availability of design equipment/design software has afforded designers the ability to create and design with unprecedented speed and ease. Researches conducted in the area of graphic design software application and effective campaign materials have shown that design packages are often abused by untrained persons who produce billboard and other forms of graphic designs that do not communicate adequately. The paper examined the effective use of typographic in billboard with reference to the principles of typography usage; investigated the category of graphic designers of the billboard identified with typography problems in Ilorin metropolis; re-encoded the typography of the identified billboard for comparison and evaluated the efficacy of the identified and re-encoded billboard in term of its message delivery to the target audience. Survey research design was adopted for the study and the findings revealed that most of the billboards found with typographic problem were not designed by professional graphic designers; recommendations on encoding standard of typography were made.

Keywords: Graphic design, Typography, Standard, Professionals, Non-professionals

DOI: 10.7176/ADS/105-01

Publication date:May 31^st 2023