Reviving Heritage: The Role of Indigenous Textiles Design in Ghana's Contemporary Fashion Industry

Abstract

This study explores the revival of indigenous textile designs within Ghana's contemporary fashion industry, emphasizing their cultural significance and impact on national identity. A qualitative descriptive research approach was employed. A total of 80 participants were involved, with interviews and observations as tools used to gather data from fashion designers, textiles artists and fashion educators. Additionally, focus groups were conducted to assess consumer preferences. The research investigates how these indigenous designs are being integrated into modern fashion practices. Key findings reveal a growing appreciation among consumers for indigenous textiles, which not only convey cultural heritage but also contribute to a unique fashion narrative. Several contemporary designers successfully incorporate indigenous materials and techniques into their collections, bridging the gap between heritage and modernity. However, challenges remain, including limited resources and the need for greater awareness and education about the value of indigenous textiles. The study argues that reviving indigenous textile designs is crucial for the future of Ghana's fashion industry, fostering community identity and economic sustainability. The implications extend beyond fashion, highlighting the importance of cultural heritage in shaping contemporary societal values. Ultimately, the paper calls for a collaborative effort among designers, consumers, and industry stakeholders to embrace and invest in indigenous textile practices, ensuring the preservation and celebration of Ghana’s rich cultural legacy in the global fashion indigenous.

Keywords: Contemporary, Heritage, Sustainability, Culture

DOI: 10.7176/ADS/115-04

Publication date: October 30th 2025