Towards Solving Traffic Problems using Graphic Design Visuals in Multicultural Societies: A Case Study of Selected Cities in South Western Nigeria.

Abstract

The relationships between graphic design visuals and traffic problem have become a source of debate for generations. Graphic visuals serve as the symbolical innovative communication to the commuters and pedestrians all over the world. Nigeria is a multicultural society with different ethnic groups, with many languages and beliefs. Traffic problems are inevitable in a society like this. Information and instructions can only be passed to the populace via different local language and with the use visual signs and symbols. Mankind of the modern day exist in an era in which technological innovations and graphic visual devices are dominating the accomplishment of human endeavour and the age of communication explosion in graphic visuals have made life more useful. New innovations and methodologies are applied in graphic design in disseminating traffic communication. This paper surveys the role of graphic design visuals in disseminating information and solving traffic problems in a multicultural society like Nigeria. Due to the paucity of research on this topic, the study adopted an explanatory approach to this study which identified the relevant construct and the relationship of graphic design visuals to the road users. A series of studies were conducted in order to develop and evaluate the role of graphics in solving traffic problems in a multicultural society like Nigeria; Research conducted proved that graphics design visual is the best method in solving the traffic problems in Nigeria.

Keywords: Graphic Design, Multicultural, Traffic, Demographic, Pedestrian, Ethnicity.