Trend of Online Shopping in Popular Cities of Pakistan

Abstract

Online shopping is an emerging trend in the era of e-commerce. Many people who use internet buy goods and services through online stores but for some reasons customer hesitate to buy products from online stores and the trend of online shopping in Pakistan seems to be progressing at a slow rate. In this study our main focus is to discuss this new growing trend of online shopping and analyze the population who is comfortable with this new form of buying and selling products. Data was collected from 120 internet users from different cities of Pakistan through an online survey. The information that was collected indicated attitude towards online shopping, which type of products customers usually buy, what are the biggest concerns while doing online shopping, popular payment methods, popular online stores, and why people avoid online shopping. Received data is analyzed through chart analysis and percentage of frequency distribution. After survey analysis results show that people already involved with online shopping prefer it over traditional shopping and encourage others to switch to online shopping. But the respondents who do online shopping are less which show the slow rate of progression of this trend due to factors like product quality and trust issues.

Keywords: Online shopping in Pakistan, E-commerce trend, Customer behavior, Consumers intentions, financial risk, Trust, Convenience, Time, Quality of Products