Measuring the level of Customer satisfaction in private banking sector

Abstract

Purpose: The purpose of this study is to measure the level of customer satisfaction in private banking sector  by discussing variables such as service quality and  loyalty.

Design/methodology/approach: Being descriptive study, survey method was adopted for data collection to find out the factors. A sample of 250 private bank customer of Bahawalpur was selected for the survey. Data was analyzed by using Cronbach?s Alpha, correlation and regression in SPSS software.

Originality/value – The paper reveals there exist relationship between the performance of teachers and factors affecting in the private schools in Bahawalpur.

Keywords: customer satisfaction, service quality, loyalty of customer.