Critical Analysis of the Obstacles to Business Creativity among Small and Medium Enterprises in Rwanda

Abstract

Many scholars see creativity at the heart of business. In the business world, entrepreneurs use creativity to solve everyday problems to provide products and services, and to make use of limited resources. Rwanda has a mixed economy, is faced with a major challenge of low creativity and entrepreneurial capacity, high unemployment and poverty in the country. Developing countries including Rwanda need to encourage creativity inorder to improve the quality of life of people. The respondents who are small business owners and in operation between 2004 and 2014 in Kigali, Gitarama, Butare were considered. A mixed method of both qualitative and quantitative was employed, and a total of 300 respondents were selected for this paper. Data collected was analyzed using SPSS Version 17. The purpose of this paper is to critically analyse obstacles to business creativity among Small and Medium Enterprises (SME) owners in Rwanda.

Keywords: Entrepreneurship, small and medium enterprises (SME), business creativity