Shifting Towards Virtual Stores: Evidence from the Customers of Supermarkets in Pakistan

Abstract

Shopping behaviors of consumers have been greatly changed in Pakistan in last decade. The trend of buying from retail shops to supermarkets has been prominent attention of all stakeholders. This change does not stop with increasing supermarkets. People have also been very hectic with their schedules and their shopping preferences have also been diversified. They are not usually interested to spend their time for shopping at stores rather they prefer someone who does this work for them. The concept of virtual store is a result of this trend where people do not need to go superstores but they can do their shopping on the go. In order to understand whether Pakistan buyers are ready and interested to accept Virtual stores in their country, the research is carried out. The 101 respondents view were recorded via self administrated questionnaire,. The result reveals that people are pleased to have such stores in their countries where they do not need to physically go for shopping. The result also indicates that customers also prefer to have home delivery of their products which they order while they are at home or on the go.

Keywords: Virtual stores, supermarkets, shopping