Application of SPACE Matrix

Abstract

One of the most important questions for concrete construction firms managers is that what the current status of their concrete construction firm is. This paper presents the application of strategic position and action evaluation matrix (Space Analysis) to find the answer of this question for a concrete construction the best degree of strategy managing to execute four strategies against the rivals, namely aggressive, conservative, defensive and competitive strategies. Value of each factor mentioned in this matrix, were earned by preparing questionnaire surveys. These factors were listed in four groups (Financial Strength, Industry Attractiveness, Environmental Stability and Competitive Advantage) to identify which kind of strategy should be used by this firm.

Key words: Strategy ,Space Analysis, aggressive, conservative, defensive and competitive strategies