E-Recruitment as a Strategy for Informal Networking: A Case Study of Mobilink

Muhammad Arslan, Rashid Zaman


E-recruitment strategy is necessary to attract the potential employees to better equip the organization with competent workforce. E-recruitment helps to get the informal networks for the organization. These informal networks support the organization in form of employee’s clarity of their roles, which increases the organizational knowledge of employees to perform their tasks efficiently. It increases the satisfaction of employees which in result will increase the commitment of employees for organization in long run. A case study of Mobilink, a repudiated telecommunication company, is conducted to get the implication of e-recruitment strategy that either it is beneficial for the organization or not. The survey method was employed for data gathering. The results have strong support for the long run benefits, for Mobilink, of adopting e-recruitment strategy.

Keywords: E-Recruitment, Mobilink, Employees, Informal Networks

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ISSN (Paper)2224-574X ISSN (Online)2224-8951

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