Consumerism as a Pillar of Social Welfare: Indian Perspective

Abstract

The new scientific and technological advancement in hundreds and thousands of variety of consumer goods has now made the market more complex. The products are marked in a number of ways that it is often difficult for the consumer to judge their quality adequately. The advertisements regarding the taste, flavour, style, quality standards of the commodities and services of their products by the manufacturers and dealers always allure the consumer to purchase and use when consumers had cause to complain about the product or service. They are advised to wait and see by dealers or they are left to purchase the better ones. The consumer does not get remedy to his grievances; therefore there is a need to enforce the laws properly, so that a consumer can enjoy the article purchased by him.

Key Words: Scientific, flavor, consumer, quality, advertisement, grievances.