Here Comes Another Questionnaire! The Questionnaire Allergy among Business Executives in Ghana Here Comes Another Questionnaire! The Questionnaire Allergy among Business Executives in Ghana

Abstract

The paper seeks to find out reasons for completion or non-completion of research questionnaires, and to sample general views regarding questionnaire administration and reaction by respondents. It makes recommendations as to how questionnaires should be designed in order to increase response rates. The convenient sample and purposive sampling designs were used in obtaining information from 95 students reading for the Executive Masters in Business Administration at the University of Ghana Business School, through the use of questionnaires. Previous studies have pointed out that through poor response rates, the validity of questionnaires is compromised. The paper confirms the previous findings and adds that ambiguity of questions, too lengthy questionnaires and many open-ended questions militate against completion of questionnaires. Further research in this area has been suggested, and recommendations as to how questionnaires should be constructed in order to elicit better response rates have been provided.

Keywords Questionnaire, Researcher, Respondent, Business Executive, Response Rate.