Strategic Collaboration with Shipping Companies

Abstract

Transportation network provides the largest contribution to the total logistics cost. Therefore, determination of the transportation network that will be used in logistics system becomes very important. Indonesia is a maritime country,  therefore movement of logistics can be done with road mode, rail mode, water mode, and air mode. Based on survey data national transportation, nearly 90% of the logistics transportation system is done by road mode (truck), 7 % by water mode, and the rest by other modes. This research specifically focuses on the collaboration between logistic companies with marine transport companies. Many factors considered by logistic company in choosing a shipping company that will be used. Therefore, this research aims to determine factors that influence collaboration between logistic companies with shipping companies, and how much influence these factors in the decision making to collaborate. This research used Structural Equation Modeling (SEM) method and processed using AMOS 20 software. The result of this research is a model that has met the Goodness of Fit criteria. The conclusions are four hypotheses can be accepted, the total logistics cost, characteristics of the goods, performance of company, and the characteristics of transportation modes have a positive effect on the collaboration.

Keywords: Collaboration, Logistics, Marine, Transportation.