Analytical Hierarchy Process (AHP) Approach on Consumers’ Preferences for Selecting Telecom Operators in Bangladesh

Abstract

This study is designed for the analysis of the consumers’ preferences for selecting the telecom operators in Bangladesh. This study includes an empirical analysis using AHP model based on some criteria of consumers’ preferences. This study provides relevant ranking using AHP model rather than finding the causal relationship among the variables. The results of the empirical analysis shows that the respondents preferred the network criterion as most important criterion for their preferences, and also preferred two telecom operators Grameen Phone and Airtel under different criteria. Finally, the global weights of the AHP analysis show that the respondents preferred Grameen Phone most than all other telecom operators in Bangladesh.

Keywords: AHP Analysis, Telecom Operators, Consumers’ Satisfaction.