Marketing of Information Resources in Nigeria: Strategies and Challenges

Abstract

In a country where reading culture is poor, that is, where majority of the inhabitants do not find anything fascinating in reading, even for pleasure, marketing of Information or Information Resources is undoubtedly, a herculean task.  Marketing in this context, is the activity of presenting, advertising and selling Information or Information Resources (product) in the best possible way or ways to the people.  In marketing, the product you intend to sell must have, at least, potential buyers. Realizing the poor attitude of Nigerians towards reading, identifying the best way to marketing Information Resources to them is the primary focus of this paper.  The paper begins with the definitions of the key concepts, marketing, information and Information Resources.  It dwells more on discussing the processes of marketing viz-a-viz their potentials in creating interest in reading by the people.  The paper closes with, highlighting the best strategies by which people could be made to buy information Resources, both human and material.