The Impact of Knowledge Creation on Organizational Innovation at Jordanian Medicine Industry

Abstract

The study aimed to identify the impact of the knowledge creation on organizational innovation at Jordanian pharmaceutical companies, from the perspective of the sample members to the level of adopting knowledge creation modes, and the level of organizational innovation in Jordanian pharmaceutical companies. To achieve the objectives of the study, the researcher developed a questionnaire for the detection of knowledge creation modes (socialization, externalization, combination, and internalization) and the level of organizational innovation. The study sample consisted of (445) employees at Jordanian pharmaceutical companies.  Sample was selected randomly, and in light of this, data was collected and analyzed using the Statistical Package for Social Sciences (SPSS).   The found that the arithmetic mean of the estimates of employees at Jordanian pharmaceutical companies towards knowledge creation modes were high, and the arithmetic mean of the estimates of employees towards organizational innovation were moderate. The results of regression analysis that their is statistically significant effect (α≤0.05) for the knowledge creation on organizational innovation. The results of stepwise multiple also showed that the dimensions of internalization and socialization together   accounted for   (33.2%)   of   the changes in   the dependent   variable (organizational innovation).

Keywords: Knowledge management, Knowledge creation, Innovation, Jordanian pharmaceutical companies.