Social Marketing Role in Adopting Social Responsibility
Abstract
This research aims to study the Social marking role in adopting Social responsibility .The findings show that Social marking, as a whole, plays apart in adoption of social responsibility. A total of 250 Questionnaires were distributed to respondents working at Al-Sadr teaching Hospital , in Najaf province , out of which 215 forms that were properly filled were used for analysis . Research data was collected and analyzed through statistical analysis by employing a package of (SPSS). The findings demonstrate that Social marking has a tremendous positive effect in adopting social responsibility. Furthermore , the findings of the study will present a significant contribution to literature through creating awareness concerning this subject , empower the study sample to be enlightened about social marking role in adopting social responsibility , to pay much more efforts to develop this concept due to its impact on working individuals ' behavior .
Keywords: Social marketing, Social responsibility, Al-Sadr Teaching Hospital
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ISSN (Paper)2224-5758 ISSN (Online)2224-896X
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